Add Yahoo as a preferred source to see more of our stories on Google. Photo Credit: Volvo There’s something magical about an ad that doesn’t feel like an ad—and Volvo’s latest for the EX90 is exactly ...

Auto brand Volvo is being celebrated for its recent "pro-life" ad after fellow luxury car brand Jaguar caused a social media firestorm this week with its rebrand that critics dubbed, "woke." The ...

This week in branding news, Volvo released its first-ever entirely AI-generated ad, fashion brand Pretty Little Thing attempted to overhaul its brand image, and Crystal Light made a late bid on the ...

Add Yahoo as a preferred source to see more of our stories on Google. Acclaimed cinematographer Hoyte Van Hoytema can now add a viral short film to his résumé. The “Oppenheimer” Oscar winner, who is ...

Addition was founded in 2021 and has done work with Google, Prudential, The New York Times, Realtor.com and more. A mock video ad for Volvo generated buzz this week for appearing authentic, despite ...

Volvo has agreed to alter a global TV ad about seatbelt safety after complaints from the New York Times. The ad, by Swedish agency Forsman and Bodenfors, uses a series of quotes from media to ...

We’ve all seen it. The Volvo ad that shows a video game version of its new S40 sedan racing on a track, flying over a ridge and then rolling over ten or eleven times is quite a sales tool. It made ...