Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

CU Boulder’s visual identity uses specific colors, fonts, photography, icons and graphic elements to create a cohesive, distinctive and recognizable brand. The official CU Boulder colors are CU Gold, ...

Global brand and design agency Conran Design Group has rebranded non-profit dance charity Dance Can Do with a fluid, movement ...

For the everyday consumer, the name McDonald’s might summon a handful of singular images: the Golden Arches, a Big Mac, a red container of fries, Ronald McDonald. But just two years ago, if you ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

Kleenex keeps company among the rare brands — like Band-Aid, Tupperware and Thermos — whose names have become generic. Such ubiquity is a double-edged sword: in these cases, awareness is nearly ...

With just over two years to go before the kickoff, Los Angeles brought the Games to life through the unveiling of its official look, a concept comprising graphic patterns and distinctive colours to ...

Each year, SVA’s MPS Branding program (chaired by designer, author and Design Matters podcast host Debbie Millman) offers an annual course called the Honors Branding Project, wherein a select group of ...

Zawa, an AI social content marketing tool that thinks like a brand strategist and executes like a design team, today ...