People show their QR access code to get into the Olympics. If you happened to be in or around Paris for the 2024 Summer Olympics, then you got the opportunity to see the French capital transformed ...

Some of our favorite tools are getting short shrift. The instruments around us that become ubiquitous over time can eventually be taken for granted or pigeonholed. It’s hard to believe, for instance, ...

In a world where engagement is king, static labels at events are quickly becoming relics of the past. QR codes are stepping in, bridging the gap between physical presence and digital interaction, ...

QR (Quick Response) codes are everywhere these days. You'll spot them on restaurant menus, business cards, product packages, and even concert tickets. A big reason they've caught on is convenience.

Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. The idea for QR codes was first conceived to help track automotive ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.

Apple’s reported iOS 27 Wallet update could let iPhone users turn QR codes, memberships, gift cards, event tickets, and more into custom passes.