Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform more efficiently and maximize profit.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle.

Practices now should have at least 1 person who understands analytics, as their prevalence and importance grows in the field, explained Nat Turner, co-founder and CEO of Flatiron Health. Practices now ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Many organizations are challenged with scaling analytics to reach every employee and/or realizing the full value of their analytics investments. Also, the exponential amount of data they’re generating ...

The importance of analytics as a business tool continues to grow, so it is critical to understand the impacts of analytics applications on storage systems. Analytics includes a number of variants and ...

Even though using data analytics has not traditionally been a part of hospital and health system CEOs’ job descriptions, in the era of Big Data, understanding analytics has become a competitive ...

Understanding analytics is one thing. But it’s a very different skill to convert understanding into behavior-changing programs. Predictive marketing company, Radius, recently conducted a survey with ...

A new Google Analytics dashboard feature called Audiences reports provides marketers with side-by-side comparisons of the characteristics of website visitors. Marketers can have difficulty recognizing ...

For years now, analytics software has held the promise of identifying where production can be improved, costs can be cut, and downtime avoided. And now, as industry adapts in real time to supply chain ...

For those new to online video, analytics reports are a blessing and a curse. Sure, it's great that your hosting service gives you detailed numbers about your videos' performance, but trying to decode ...

Process manufacturing operations may be oversimplified as entailing raw materials, a production process, and finished goods. The same model can be applied to using production data to improve process ...