“The Sell Sider” is a column written by the sell side of the digital media community. Google recently began testing Topics API, the latest part of its Chrome ...

Sanuj Bhatia, the managing editor at Pocketnow, is responsible for supervising and contributing to all the content published on the website, including news, reviews, features, and how-tos. He began ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ruben Schreurs, group chief product ...

With the demise of third-party cookies on the horizon, advertisers and the internet's gatekeepers are scrambling to come up with better ways to serve users relevant ...

Google announces its new user privacy and targeting solution, Topics API, which will replace the heavily criticized FLoC solution. The days of Google’s user targeting solution, FLoC (Federated ...

While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design. Earlier this week, ...