This June, skin is in, and these launches from e.l.f. Cosmetics, makeup artist Scott Barnes and more have got you covered.

Drugstore vs. high-end makeup has been a decades-long debate in the beauty world, but finding affordable makeup products that actually ...

Twitch users will be able to purchase E.l.f. Cosmetics products directly through livestreams as part of a new ad format supported by Amazon Ads, according to a press release. E.l.f. says it is the ...

Beauty is planning to walk back some of the tariff-fueled price increases it implemented less than a year ago after the retailer has seen a slide in demand that’s ramped up in recent months as ...

e.l.f. beauty released its fiscal 2026 results, reporting strong growth and reinforcing its leading position as an innovative ...

Cosmetics and skincare company e.l.f. Beauty is finally giving beauty buffs a break, reversing its tariff-fueled price ...