Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Marketing 101 is all about a little thing called "segmentation." It’s not enough to say you sell your product to humans. You need to know as much about those humans as you possibly can. Specifically, ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Most brand segmentations get quietly abandoned by the marketing teams they were built for. Not because the maths is wrong — it usually isn’t. They get abandoned because they were built to describe ...

The medical device sector remains at the forefront of healthcare innovation. Still, rising logistics costs, accelerating regulatory complexity, and heightened customer expectations have brought ...

A business segment is a distinct division within a company, responsible for its own revenue generation and product or service offerings, allowing for independent financial reporting. A segment is a ...