LEGO are bringing kids a little closer to playing with Pokémon in real life as they showed off the new SMART Play System ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Heading into CES 2026, Lego teased that it would be hosting a keynote – but now that the dust has settled, it’s clear the company used the stage to unveil its biggest change to the Lego brick since ...

LEGO has announced a new Smart Play system, which the famed toy company is calling its biggest innovation ever. Revealed at CES 2026, the Smart Play system consists of a new version of the iconic 2×4 ...

LEGO is bringing video games to life with their LEGO Nintendo Entertainment System. The buildable game console will include a buildable game cartridge, 1980s tube television, and a controller. The set ...

LEGO has officially announced the LEGO Nintendo Entertainment System (NES), a replica of the 1985 classic console that also includes a buildable 1980's retro TV that features an 8-bit Mario on a ...

LEGO has subtly rebranded itself over the past decade. It is not only for children; it is also for adult hobbyists who enjoy the intricacy of multi-thousand piece sets and have the disposable income ...

The LEGO Nintendo Entertainment System is a LEGO brick recreation of the classic 1985 video games console. LEGO and the Original NES holds a very dear place in the hearts of geeks of the 80s and 90s ...