Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. When we are inundated with negative emotion and uncertainty, ...

I’ve always been fascinated by companies that form deep, lasting bonds with their customers. What sets them apart? After years of studying successful brands and working with growing businesses, I’ve ...

Fashion has always reflected the world around it. What has changed in recent years is the subject matter. Instead of distant fantasy or untouchable glamour, many brands are grounding their collections ...

My path into global storytelling began long before I picked up a camera. In the late 1990s, while working in humanitarian aid during the Kosovo crisis, I sat with a group of displaced Kosovar women ...

The 2025 Lagos Advertising & Ideas Festival (LAIF) Creative Conference has brought together leading voices in Nigeria’s creative industry to discuss the evolving landscape of the advertising industry, ...

Elsevier has explored how Quest and Monster storytelling frameworks could help research funders communicate research impact.

As the visionary who brought us the likes of “Jaws,” “E.T. the Extra-Terrestrial,” “Schindler’s List,” and “Saving Private Ryan,” Steven Spielberg knows that the best projects are elevated through the ...