The idea is to allow Snapchatters an easy way of creating small-scale temporary filters for special occasions and events.

Snapchat is making it even easier to make your own custom geofilter. The app just added its geofilter creation tools to its ...

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Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...

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