Motorcycle giant Harley-Davidson is straying from its path of loud V-Twin-powered cruisers to build a product that belongs in a poppin’ but more subtle market: electric bicycles On Monday, the ...

Harley-Davidson's e-bike brand Serial 1 Cycle has revealed its first models, confirming pricing, power, and range for the eagerly-anticipated powered bicycles. Spun out of the motorcycle legend in ...

MILWAUKEE - Harley-Davidson revealed on Tuesday, Oct. 27 the creation of Serial 1 Cycle Company, an eBicycle company that the motorcycle maker says is "designed to change the way the world moves again ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. Serial 1 Cycle Co. on Monday unveiled its first lineup of ...

Hard times call for drastic measures, and as far as H-D is concerned, they’re now serious about e-bikes. Under the Serial 1 Cycle Company sub-brand, the Milwaukee-based motorcycle manufacturer has ...

It’s been more than two years since Harley-Davidson announced it was pivoting into the burgeoning e-bike world, but, finally, the wait is over. The century-old nameplate has just announced its new ...