One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

In 2026, label design is evolving into a powerful mix of aesthetics, technology, and sustainability. Brands are embracing ...

For canny designers, a small label is the place to set the tone. Brands such as Fiorucci, Fjällräven and CYC use clever illustrations and bold colours to sketch out their style philosophy. A clothing ...

Hand-drawn, minimal, splashy, brooding, whimsical, pagan, and Instagram-ready. Wine labels today are more varied—and important—than ever before. The wine's label is spare—almost coy. An elegant black ...