Sales collateral includes any type of printed or electronic materials that support the sales process. The purpose of these materials is to give prospective buyers the information they need to decide ...

Print collateral is still an important sales and marketing medium. As a marketer, you need to know how to select from wide variety of printing materials so that you have control over how you present ...

"Lots of good actionable ideas." "Is useful to someone who is challenged with what type of marketing collateral to use, when, how, etc." "Specificity made it worth every minute. Having the handout in ...