Software giant SAP has completed a corporate reorganization, including a restructuring of its channel operations that will result in the company relying on the channel for all sales to small and ...

SAP is transferring more than 5,000 customer accounts to its channel partners and is reorienting its inside sales force to focus on working with partners instead of selling to enterprise customers.

What's happening inside the SAP channel partner ecosystem. In this post, I discuss some of the high level points that came out of the company's recent partner channel conference. While Jon Reed was at ...

NEW YORK, June 18, 2025 /PRNewswire/ -- Cymbio, the leading marketplace and social commerce automation platform for brands like New Balance, Balenciaga, and Juicy Couture, today announced that it has ...

I attended SAP’s Channel Partner Summit in Miami last week. While I generally applaud (and welcome) Jonathan Becher’s (SAP's CMO) decision to reposition SAP’s brand, I believe some bigger issues have ...

Bradmark Technologies, a provider of database management solutions and a reseller of SAP database and solutions, has expanded its North American reseller agreement with SAP. Bradmark has now also ...

Since coming strong onto the market, SAP’s small to midmarket-focused cloud ERP offering SAP Business ByDesign has been through a series of challenges, including a notable amount of executive and ...

As SAP helps customers transition to the cloud and adopt AI, strong channel partnerships remain essential. This was the top line at the vendor's Partner Summit in Twickenham, an event that brought ...

NEW YORK--(BUSINESS WIRE)--Softtek, founder of the nearshore industry and leading global IT services provider dedicated to maximizing the value of applications, announces today that it has acquired ...

Forging a relationship with a larger vendor is often one way to increase the exposure to more channel partners and a chance to widen a reputation. That is certainly the hope for Tricentis, which ...