Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score.

Editor’s Note: This is the latest article in our special series, “The Schoolhouse.” The aim of this series is to explore and debate the state of advanced graduate education in international affairs.

In the world of paid search, there’s always room to improve the searcher experience and thus the conversions you earn. Quality score data is one way advertisers can get feedback on Google Ads to help ...