Sure, you want to save the environment (or a few bucks on gas), so you go out and buy a Toyota Prius. Starting that day, you’ll been missing a bit of sport in your life. Toyota wants to help you out.

Pretty much every Toyota Prius hybrid you see on the streets looks the same. Wild customization is generally limited to personalized plates that promote the driver's green credentials, solar panels, ...

With extensive knowledge of cars and years' worth of work, I am very passionate about automobiles. Nothing makes me happier than being behind the wheel of a car! I am especially passionate about ...

Nobody could have imagined that the main character of the car world this week would be the 2023 Toyota Prius. Once the bugbear of the enthusiast community, its place as an eco-icon was taken by ...

Think of the high-gas mileage Toyota Prius, and you’re unlikely to make the jump to the high-octane, big-buck world of NASCAR racing. But thanks to the $50,000 charity Toyota Racing Dream Build ...

In contrast to its predecessors, the fifth generation of the Toyota Prius has earned praise for its stylish design and notable performance enhancements. These improvements have sparked anticipation ...

Toyota redesigned the Prius for the 2023 model year, delivering a sportier, sharper looking hybrid than any of the previous four generations. This ethos has now been encapsulated and amplified in the ...

It’s pretty much agreed that the current-generation Toyota Prius is the best-looking version yet, marking a major step up from the dowdy, appliance-like designs of earlier models. That glow-up hasn’t ...

Alina has been enthusiastic about vehicles her entire life, and even from an early age found herself itching to get behind the wheel. Through high school and college, she could be found reading ...

This hellaflush Toyota Prius from Kuhl Racing is hellacool in our nonobjective opinion. The Japanese customizers have rendered their transformation for the all-new hybrid machine and will start ...

Let's try a thought experiment, shall we? Close your eyes and picture in your mind a low slung, widebody racing car. Imagine that it has a loud, angry V8 engine and a big wing out back. Open your eyes ...

The 2010 SEMA Show will mark the debut of the all-new Toyota Prius PLUS Performance Package, a new hybrid performance line by Toyota Racing Development (TRD). Developed to meet the evolving demands of ...