Direct-to-consumer menswear brand Proper Cloth was growing out of its office-turned-showroom in SoHo just before the pandemic hit. So, the company leased a dedicated, 4,300-square-foot showroom at 681 ...

Forbes contributors publish independent expert analyses and insights. Darryn King writes about arts and culture of all kinds. I fell in love with Proper Cloth at first sight. First sight of a corduroy ...

Seph Skerritt is no stranger to risk: He solo-launched his own custom-menswear company, Proper Cloth, and single-handedly ran it for four years. "I always had trouble finding clothes that fit," says ...

Just in time for holiday party season, here’s an appointment-based venue for you to acquire a perfect-fitting custom shirt or nine for yourself. It’s a most polished version of Proper Cloth, now in ...

About Proper Cloth Is it really that hard to take a good picture? Seph Skerritt, founder of online made-to-measure shirting company Proper Cloth, doesn’t think so. His New York-based menswear ...

It’s a polycultural world, and we’re just living in it. We Instagram everything (even if some say the IG aesthetic is over) and consumers all kind of want to be influencers in their right, showing off ...

Gear Patrol preaches the advantages of buying custom fitted clothing. Nothing, let me repeat that – nothing, makes you look better then clothing tailored specifically to your body. I have been ...

](https://www.gq.com/style/blogs/the-gq-eye/2013/03/this-just-in-proper-cloths-spring-oords.html) The almighty oord cloth is as stylish, storied, and durable a fabric ...

A while back we introduced you to Proper Cloth. Now they are rolling up their sleeves to bring us something new; the Desert Island Dress Shirt ($239). Constructed of Portuguese batiste fabric (read: ...

Seph Skerritt could have gotten a job on Wall Street or at a hedge fund after graduating from business school. Instead, he became fascinated with men's clothing, specifically shirts. "I wasn't a ...

Add Yahoo as a preferred source to see more of our stories on Google. Proper Cloth has branched out beyond its home market of New York City and opened its first street-level store. The brand was ...