(KUTV) — A report conducted by a University of Utah professor indicates that over the past three decades men have become less sexually promiscuous, whereas women have become more sexually adventurous.

For far too long, women have been seen as secondary to men under the patriarchal rule of human society. Yet, humanity's existence has been a minor blip in the history of the Earth, where females are ...

Of the 100 "top science stories for 2012" chosen by Discover Magazine, I am most fascinated by #42: "The Myth of Choosy Women, Promiscuous Men." It reports a serious challenge to an experiment that ...

That males are naturally promiscuous while females are coy and choosy is a widely held belief. Even many scientists – including some biologists, psychologists and anthropologists – tout this notion ...

I'm not sure who said it first, but it's certainly true that great brands don't chase customers, they attract customers to them. But I think it goes deeper than that. This week, as many retailers ...

College-aged women judge promiscuous female peers more negatively than more chaste women and view them as unsuitable for friendship, according to psychologists. College-aged women judge promiscuous ...

New research into the science of slut-shaming has found that promiscuous women can’t get a break—even from other promiscuous women. For a study published in the Journal of Social and Personal ...

People who fit gender stereotypes in their dating habits are better at judging their own hotness than those who march to the beat of a different drummer, a new study of speed-daters has found.

Many believe that most people dislike individuals who have sex with a lot of partners—although one's definition of “a lot” is highly subjective. In study after study, promiscuous people are seen as ...

If you've ever been called a slut or a slag, or been scared of being called one, then you know what it feels like to experience the double standards surrounding promiscuity. We've all grown up ...