The Trade Desk is planting the UID2 flag in another emerging media channel. Pandora is the first digital audio platform to integrate The Trade Desk’s UID2 alternative ID, the companies announced today ...

MiQ, a global programmatic media firm, has launched MiQ Sigma, a platform that it says unites over 300 data feeds, spanning 700 trillion consumer signals. Using AI across the platform, MiQ Sigma ...

Programmatic advertising has changed significantly in the nearly 20 years since the first RTB ad auction, and AI is driving ...

TEGNA-owned Connected TV and OTT advertising platform Premion has brought to market a scaled live programmatic ad tool that delivers to marketers live, in-game professional and collegiate sports, as ...

BOSTON, May 26, 2026--epocrates, a leading digital platform for clinicians, today announced a first-of-its-kind partnership with DeepIntent, the leading healthcare demand-side platform (DSP), to bring ...

Comcast ad platforms supplier FreeWheel is acquiring programmatic software as a service (SaaS) buying platform Beeswax. The acquisition, set to close in January, will expand FreeWheel’s programmatic ...

Disney's first technology showcase aimed to prepare advertisers and their media agencies for the upfront sales season that starts in May, though like last year, the pandemic will prevent TV networks ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

Do you need programmatic advertising for your small business? While it's more expensive because of platform costs, discover why you need it, its benefits, and how to set it up. Organizations of all ...

The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Programmatic ads have significantly disrupted ...