Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: “Programmatic” ad buying typically refers ...

Programmatic ad spending is just now starting what should be a very good year — relatively speaking. Of all ad dollars, over $157.35 billion will go to programmatic, according to Programmatic Ad ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

In today’s dynamic digital landscape, brands of all sizes are armed with an unprecedented resource to magnify their impact and effortlessly connect with their desired audiences: programmatic media ...

LONDON—New research from the fraud protection and privacy analytics platform Pixalate indicates that invalid clicks and fraud remain a major problem for programmatic ad transactions. Pixilate’s new Q2 ...

Despite gains in advertising quality and reduced waste, persistent inefficiencies continue to cost the media and marketing industry billions in unrealized value, according to the Association of ...

Historically, the prevailing assessment of programmatic advertising in the agency world has been that it doesn’t provide the desired transparency in terms of where an ad ran or a clear picture of the ...

Since the beginning of commercial television, advertising has been a key part of broadcasting. Over the years, the technology for inserting ads into programs has developed to the point where there is ...

In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just ...