Masks are fun at Halloween, but find out why experts warn that masking who you really are at work can be dangerous for your mental health and risky for the company's bottom line. In September of this ...

Last week in Seattle, at the conclusion of a rowdy contest held in a public park on Capitol Hill, a young man named Marcus Jennings emerged victorious at one of the most TikToked events in recent ...

Add Yahoo as a preferred source to see more of our stories on Google. Most performative behavior doesn’t come from bad intentions—it comes from wanting to be seen, validated, or liked a little too ...

As a new archetype gains traction, contests in Seattle and New York have found some men embracing the label — and signifiers like books, records and Labubus. By Alisha Haridasani Gupta and Nicole ...

On Friday evening, over one hundred students gathered in front of the Student Stores, eagerly awaiting the start of an event that's been popping up at universities across the nation: a performative ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. Performative males have emerged as the archetypal Gen-Z meme. The ...

Ever found yourself scared and alone in the city, in desperate need of a tampon or a spare copy of Sylvia Plath’s ‘The Bell Jar’? Well, thankfully you’re in luck. There is a new genre of man on the ...

Be honest: Have you ever tried a new hobby, thinking it might make you more attractive and, even, score you some dates? If you answered yes, you're not alone. According to a recent survey of 2,000 ...