How many of us realize that giving a presentation or making a speech is all about persuasion, influence, and emotional intelligence? Impactful presenters understand the power of empathy to understand ...

Available exclusively through HBR.org: Ebook + Video Case Study! The “HBR Guide to Persuasive Presentations” Ebook is filled with useful tips and examples from communication expert Nancy Duarte, ...

B. J. Fogg called it captology, the science of how you get computers (think apps) to persuade people to do things. Fogg and his compatriots at Stanford have raised captology to a fine pitch, making it ...

When you need to sell an idea at work or in a presentation, how do you do it? Five rhetorical devices can help — Aristotle identified them 2,000 years ago, and masters of persuasion still use them ...

Welcome to your column on public speaking. Last week, we started the discussion on persuasive speech. We defined persuasion as “the art of gaining fair and favourable consideration for our points of ...

Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. Here’s a story about two people who are persuaded to make two ...

In most business presentations, the goal is to persuade the audience, whether it's convincing consumers to buy your product or soliciting the affluent, to invest in your idea. And when it comes to ...

In the realm of professional communication, the ability to deliver clear and persuasive presentations is invaluable. A well-structured presentation not only conveys information effectively but also ...

It’s Not All About You. Often, people pitch the thing that they want without centering it around why it’s beneficial to the person/organization they are pitching. If you are a young company pitching a ...