Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

This video explores the rising trend of “Nothing Marketing” and how brands are using minimal messaging, silence, and ...

Price fairness perceptions refer to consumers’ evaluative judgements of whether a price or pricing process is just, reasonable and equitable. These perceptions arise from comparisons between actual ...

Many forces can affect consumer behavior, yet recently I can’t think of one greater than the pandemic. This reality, coupled with timing and opportunity, allowed many industries to thrive, especially ...