A new study shows we’re still suckers for canny packaging of cigarette brands, especially those claiming to be slightly less bad for us than the usual variety. A team of Australian researchers ...

An online survey of 900 consumers of three of the United States' most popular cigarette brands suggests that adopting standardized cigarette packing may reduce consumers' misconceptions that some ...

The implementation of plain packaging for cigarette packs in the United Kingdom exactly one year ago was a huge step backwards for the country that historically has pioneered trade mark usage rights.

Selling cigarettes in drab, plain packaging that contains dire and very graphic health warnings appears to be successful in getting people to think about quitting, according to a study published in a ...

New research suggests that current regulations have failed to remove misleading information from cigarette packaging, revealing that a substantial majority of consumers believe cigarettes are less ...

Following reports that the UK government is likely to ban branding on cigarette packaging later this year, The Drum speaks to branding experts from Pearlfisher, Design Bridge and Lewis Moberly to take ...

E-cigarette packaging could be used to encourage smokers to switch to vaping and deter non-smokers from taking up the habit, according to new research from the University of Stirling. A study led by ...

PARIS — France plans to mandate plain packaging of cigarettes as part of an effort to reduce one of the highest rates of smoking among major European countries. Plain packaging will be enforced as ...

Cigarette sales in the United Kingdom have plummeted thanks to a unique strategy – pairing standard packaging with stricter taxation. Cigarette sales were already declining when the European country ...