The TV term du jour is supply-path optimization (SPO). As more TV inventory goes programmatic, advertisers are demanding better transparency and doing whatever they can to reduce the much-despised ad ...

Supply-side platform OpenX announced Monday that it is deepening its partnership with ad agency Horizon Media by integrating Horizon’s blu.ID into the OpenX platform. The integration is the latest ...

NEW YORK, April 13, 2026--(BUSINESS WIRE)--OpenX, T he Intelligent SSP, today unveiled a new logo, positioning, and look and feel to usher in the next era of digital advertising. As part of this ...

To deliver on this strategy, OpenX is strengthening its leadership across partnerships, CTV, and product to reduce ecosystem complexity, making it easier for brands to find and reach their audiences ...

OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers ...

OpenX executives have repositioned the company as "The Intelligent SSP." The name will not change, although the company is introducing a new visual identity that includes a logo and product ...

OpenX, The Intelligent SSP, today announced the appointment of Lior Charka as VP, Product, alongside the promotions of Joseph Worswick to SVP, Global Partnerships, and Erika Loberg to VP, CTV and ...

The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased efficiency, including a 70% improvement in CPC. OpenX Technologies, Inc., one of the ...

OpenX,The Intelligent SSP, today (21st April, 2026) announced the appointment of Lior Charka as VP, product, alongside the promotions of Joseph Worswick to SVP, global partnerships, and Erika Loberg ...