A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once ...

After a tumultuous few years marked by declining sales, lackluster innovation, and decimated retail relationships, John Donahoe has stepped down as CEO of Nike. His departure comes on the heels of ...

Nike Inc (NYSE:NKE) is shaking up its leadership structure in a bid to reinvigorate growth, but Wall Street remains cautious. Telsey Advisory Group analyst Cristina Fernandez on Tuesday reiterated a ...

Nike is committing to “bolder and more distinctive” brand marketing as it seeks a rebound, CEO John Donahoe said on a call discussing third-quarter earnings with analysts last week. The Summer ...

Nike said it expects the decline in its sales and margins to slow in the current quarter as it continues to clear aged inventory and crank up marketing as its turnaround strategy progresses. Chief ...

Nike revealed the global stars who will feature in 12 weeks of World Cup content and collabs.

Nike’s turn away from its performance-led marketing strategy looks like it’s getting the 61-year-old company back on track. The brand’s latest quarterly earnings report showed a mixed financial ...

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