“We continue to innovate around the Nike+ ecosystem to deliver the very best experiences for our consumers, motivating and inspiring athletes at all levels,” said Stefan Olander, Nike’s VP of Digital ...

Nike’s fitness band, the FuelBand came out in February of 2012. The Nike+ FuelBand SE, the newest model of the fitness device, was released last month. Since it relies on Bluetooth LE, the Nike+ ...

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If the claims made by Nike about its new FuelBand device turn out even half true, then it appears as though the company already known for its tech-driven advancements in active lifestyle wear has ...

was designed to leave the impression that the band is a pioneer in the world of digital fitness recording devices. In reality, the FuelBand joins a crowded field. And it's crowded, in part, by ...

The Nike+ FuelBand is a diminutive wristwatch-like device that records your daily activity via a set of accelerometers. The novelty here is its LED readout and traffic light progress bar. The more you ...

“Athletes and serious runners will easily be the most interested in this product, thanks to the host of products Nike is busy introducing to the Nike+ line up as well as their familiarity with the ...