The MRC said it is satisfied Nielsen has addressed points made in a March marketplace update that expressed concern about some of the intelligence firm's methodologies.— This story first appears at ...

For some, the Nielsen National Big Data + Panel Television Service falls short when it comes to the audience measurement insights they seek and demand. For the Media Rating Council, four priority ...

New cable news ratings are out for the week of May 11, and the numbers are turning heads. According to AdWeek, which cited Nielsen data, the numbers tell a story of major change across the board. Fox ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has been ...

There’s been a new development in the ongoing dispute between viewership measurement company Nielsen and Paramount Global, the parent company of the CBS broadcast network. According to a recent report ...

Nielsen wants to regain its reputation as a fully accredited TV measurement service. On Wednesday, Nielsen notched a bit closer to that goal with its announcement of Media Rating Council accreditation ...

Looking to provide deeper insights into into consumer TV viewing data, Nielsen’s local TV ratings will add "big data" from set-top boxes and smart TV platforms and services to its local viewer panels ...

Nielsen has removed some of Paramount Global’s data for advertising measurement in a new product update. The move comes as the two parties have been locked in a contract renewal dispute that has ...

A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...

There was a time when Nielsen counted the number of people watching TV. These days it counts the number of data partners enabling it to model who is watching it. Take this morning's announcement about ...