The Ferrari Luce is here. The company's first EV costs 550,000 euros ($640,000) and looks like no Ferrari before it.

Memes mocked the new model, analysts questioned its appeal and investors sold the automaker’s stock. A former Ferrari chairman warned of “the destruction of a legend.”

Judging by the number of trademark filings Ferrari applied for, it seems that the Italian automaker is going to be very busy in the next couple of years. First spotted by CarBuzz, the folks from Maranello recently filed 10 trademark applications,

NPR's Steve Inskeep speaks to Mack Hogan of Inside EVs about the lukewarm consumer response to Ferrari's first electric vehicle.

Ferrari NV Chief Executive Officer Benedetto Vigna said its first electric model, set to cost €550,000 ($638,660), is already getting orders from old and new customers after the car’s look triggered a wave of criticism.

It might be di Montezemolo's comments on the car that could have Ferrari's new bosses looking for revenge. Di Montezemolo first joined Ferrari in 1973 as Enzo's assistant. He left

Ferrari Luce has seen a lot of online backlash and the result was a plunge in their stock prices as well. Whilst not criticising the car itself, Lamborghini CEO Stephan Winkelmann felt his brand was in the right going back on their EV investment.

Ferrari’s first fully electric car sparks backlash from loyal customers, sending shares lower after a controversial debut that challenges the brand’s identity.