“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rudy Grahn, attribution and measurement ...

Has media measurement finally reached a breaking point? With streaming, CTV, traditional linear and social platforms all demanding separate analytics approaches, broadcasters are increasingly being ...

When are you supposed to build an economic value model to justify a proposed information technology investment? Whenever the CFO or CIO asks you to. But a more subtle answer rests in a decision ...

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all ...

The following excerpt is from Riaz Khadem and Linda Khadem’s book Total Alignment. Buy it now from Amazon | Barnes & Noble | IndieBound or click here to buy it directly from us and SAVE 60% on this ...

One Mind at Work, a signature program of One Mind dedicated to transforming workforce mental health and well-being, today ...

Jaime Meritt is Chief Product Officer at Verint, overseeing product management for the company's market-leading CX Automation solutions. A recent MIT study found 95% of organizations aren’t reaping a ...

UNSW Sydney engineers have riffed on the famous Schrödinger's cat analogy to demonstrate a more efficient way to eliminate ...