QR codes are a current buzzword and increasingly being leveraged by B2B brands. Rik Barwick, director at Creativitea, provides top tips on integrating them into your campaigns QR codes (short for ...

Have you thought about the modern customer journey? A customer can enter a store, browse through products, view offers, check detailed reviews and even make a purchase—all with a quick phone scan! As ...

First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by consumers when smartphones with QR readers became more prevalent in the 2000s. After ...

PostcardMania, the $119 million marketing technology firm with over 390 staff, has chosen to expand their flagship multichannel marketing campaign, Everywhere Small Business, by adding variable QR ...

QR (quick response) codes are two-dimensional barcodes scanned by smartphones to take the viewer to a web page, online form, video, and anything else marketers can come up with – taking offline ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

Business leaders recognize the value of handshakes and face-to-face conversations, as nearly 80% of event organizers identify in-person events as their organization’s most impactful marketing channel.