Just spoke at AMA Chicago BrandSmart about a favorite topic, reimagining your marketing channels. Using examples across media and formats, I shared how to about them differently. I started with email ...
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Why SMS marketing continues to deliver strong results for modern businesses
Digital marketing trends constantly evolve, but some communication channels continue to prove their value year after year.
Marketing channels have several key characteristics. Companies must properly match those characteristics with their products and customers when deciding on a distribution strategy. One consideration ...
We’re facing a challenging economic climate. Rising interest rates, inflation and fear of an impending recession are top of mind for business leaders at small and midsized companies as speculation ...
If you run an agency, you have probably been asked for a service you do not deliver in-house. That is where white label ...
Developing a good product or service is challenging enough – getting customers to recognize its advantages and then making the sale are entirely different challenges. You might make a better mousetrap ...
Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...
From your Instagram page to your company website, there are many paths to reach your target audience. However, only owned marketing channels offer complete authority over your brand’s message. Owned ...
A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...
The pressures of COVID and advancements in B2C omnichannel practices are pushing B2B suppliers to take a more customer-centric approach in their marketing. Multichannel marketing means reaching out to ...
In today's competitive environment, it's essential to establish strong relationships with potential customers, and multiple B2B channel partners help to achieve that. But what happens when companies ...
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