The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

Logos are more than just graphics — they're visual representations of how a brand sees itself (and how it wants to be perceived by its target audience). Yet in order to achieve its desired business ...

Cracker Barrel's new logo isn't quite getting a stamp of approval from some customers. The nationwide restaurant chain and country store, which is known for its comfort food and nostalgic atmosphere, ...

Cracker Barrel revealed a new text-only logo as part of its brand refresh. The chain launched a fall menu with returning favorites and new comfort dishes. Country artist Jordan Davis will help kick ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Fast-food chain Long John Silver’s has announced a redesigned logo ...

People have been ridiculing Cracker Barrel for its disastrously botched logo swap, but it's not the first restaurant chain to draw the ire of longtime regulars after a poorly conceived redesign. (For ...

Fans of the Southern-inspired restaurant have voiced their critiques of the chain's modernization and remodeling efforts Sabrina Weiss is the Editorial Assistant of PEOPLE's food department. She ...