After nearly two decades helping local businesses improve their SEO, I’ve seen the same pattern repeat: Companies invest in service pages, blog content and social updates—but without a strong local ...

When I published my analysis on the fading effectiveness of traditional local SEO, the response was immediate. Dozens of business owners and marketing teams asked the same follow-up question: “So what ...

Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content ...

In 52 Local SEO Strategies for SMBs, one strategy I mentioned was being a local content machine. (I also mentioned that if you aren’t necessarily someone who can create a lot of content, one option is ...

If you’ve read my past columns, you know that I tend to concentrate on specific issues we’ve faced on a daily basis or solutions to specific local search problems. The attendees of this year’s Local ...