Jimmy Page was a guitarist in the Yardbirds and one of the busiest session musicians in London in the mid-‘60s when he first proposed forming a group of his own with the Who’s rhythm section—and ...

Forbes contributors publish independent expert analyses and insights. Hugh McIntyre covers music, with a focus on the global charts. The release of the Becoming Led Zeppelin documentary pushes several ...

Led Zeppelin are widely regarded as one of the most influential rock bands in history, their groundbreaking fusion of blues, hard rock, and folk shaping the sound of a generation. Though the band’s ...