Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. In today’s marketing landscape, attribution models are commonly ...

Influence analysis examines the impact of individual data points or small subsets of observations on the fitted parameters and predictions of a regression model. Central to this endeavour are ...

Built in partnership with CSA, the offering combines dentsu’s media scale, data capability and integrated marketing strength with CSA’s expertise in cultural storytelling, talent partnerships, ...

Full Circle Insights updated its Campaign Influence app with three customizable campaign influence models designed to help users measure campaign success by leveraging insights beyond first and last ...