Infolinks will launch a self-service In-Text Advertising Marketplace Monday that allows advertisers to create an in-text ad campaign, with numerous targeting options in minutes. Marketers familiar ...
Yoav Shaham is CEO of Kontera, a pay-per-click ad network. AdExchanger.com: What trends are you seeing from your clients today? YS: We are seeing “classic branding” verticals adopting and investing in ...
In the movie "Pleasantville," there was a social stigma attached to anything that represented change, or that failed to measure up to a pre-defined idea of what was, well...pleasant. For the citizens ...
Kontera, a San Francisco company that helps online publishers scans for key words in articles on their sites and then matches them real-time with relevant “in-text” ads, has raised $10.3 million in a ...
Text message marketing is kinda like the new kid on the block for businesses. It’s cheap, easy, and gets the job done better than some of the old-school methods. But hey, it’s not all sunshine and ...