Early in my career, I made it a habit to send out two dozen cold emails every week to broaden my network and expand my thinking. I’ve learned that sending cold emails has a significantly ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Most businesses are in near-constant pursuit of more leads ...

If 2023 was the year sales teams adopted generative AI, then 2024 is the year of repercussions. It was only a few months ago that generative AI in the form of ChatGPT celebrated its first birthday, ...

B2B inboxes have never been louder. But cold email done right still cuts through the noise faster than almost any other channel. The difference between messages that get ignored and those that ...

I was recently asked whether cold email is dead, and I struggled to give a quick and clear answer. After considerable thought, I realized it's hard to answer because it's actually multiple questions ...

Cross-industry analysis of hundreds of millions of cold emails shows the global inbox placement rate has slipped to 83-84%, ...