When personalization works, it feels seamless. But when it misses—like receiving offers for products you’ve already bought or irrelevant recommendations—it creates a disconnect. Personalization is ...

Chris O'Neill builds and scales enduring companies. Currently the CEO of GrowthLoop, he has led teams at Google, Evernote, Glean and Xero. You’re changing the baby, look down at the diaper basket, ...

Imagine opening an app that doesn’t just recommend what’s popular but what's perfect for you: an intimate jazz club away from the crowds, an art exhibit tailored to your interests or brunch at your ...

Warehouse native CDPs promise cleaner data, but marketers need new strategies to deliver fast, relevant experiences. The post ...

Duarte explains that AI-driven personalization has made the days of one-size-fits-all shopping a thing of the past. Advanced algorithms now employ knowledge of user behavior, preference, and purchase ...

Hyper-personalization in retail uses real-time customer behavior, unified customer identities, and AI-driven decisioning to tailor experiences at scale across channels. I explain the underlying ...