Your life story is more than a simple sequence of events; it’s a powerful tool that shapes your identity, guides your choices, and influences your future. This concept, called “narrative identity,” ...

Many organizations working toward social change understand the power of stories to transform how people think about and act on issues. It follows that a common question among movement leaders, ...

Forbes contributors publish independent expert analyses and insights. Vibhas Ratanjee studies leadership and culture at Gallup On August 28, 1963, Martin Luther King Jr. delivered one of the most ...

This column is part of The First 90 Days, a series about how to make 2025 a year of breakout growth for your business. Storytelling is an essential skill for leaders, especially in fast-changing ...

In October 2025, American Eagle CMO Craig Brommers remarked in an interview, "I can't believe that anything in our advertising marketing world is still commanding this amount of attention 10 weeks ...

Building the necessary political will requires us to reshape how people think about and understand the issues. Transforming the narrative requires us to set up the infrastructure for constructive ...

Humans have told stories for thousands of years. Beyond conveying knowledge and information, compelling narratives create strong emotional connections between people. These connections run deeper, and ...

Around the world, growing populations of older adults need social care. Aging is typically associated with steady physical and cognitive decline; the practice of narrative therapy, by contrast, ...

Artificial intelligence (AI) isn’t just made up of data, chips and code – it’s also the product of the metaphors and narratives we use to talk about it. The way we represent this technology determines ...