After months of preparation and speculation, the first tranche of HFSS rules has officially arrived. Stores will now be legally required to adhere to rules on the display of high fat, salt and sugar ...
In the wake of the delay of the UK’s landmark HFSS guidance on volume and price, UK company LoSalt is calling for greater salt reduction regulations and education from the government. Eating too much ...
The consumption of High Fat Sugar Salt (HFSS) foods is one of the major risk factors to a host of health issues that include obesity, diabetes and high blood pressure. According to a World Bank report ...
For years, the default answer to a marketing problem was simple: spend more, push the product harder, optimise faster. HFSS changes that brief. With the January 2026 restrictions now in force, the ...
From today (5 January 2026), the HFSS advertising ban has come into effect – meaning tough new restrictions on the marketing of food and drink products high in fat, salt or sugar (HFSS). Paid ads for ...
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