Between “OK, Boomer,” Millennial pink and pretty much just the mention of Gen Z or Gen X in the right context, today’s generations have earned — appropriately or not — their own stereotypes. While we ...

Pimsy, the digital being launched by System Akvile, live at pimsy.ai. Gen Z and Gen Alpha can talk to Pimsy directly, with no ...

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. Subscribe to our newsletter for ...

In just a few years, the first students from Generation Alpha will begin their college search. Born after 2010, they are entering higher education as true digital natives whose earliest memories ...

Gen Alpha boys are solving the rejection problem the only way their generation knows how—with an app. In 2024, one tech investor predicted AI girlfriends would become a $1 billion business.

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

There has been a marked uptick in sales of everything analogue or, at the very least, disconnected from the Internet — ...

Marketers love categorizing audiences by age. It helps create clear, simplified narratives about who they are and how they behave. But broad assumptions can flatten nuance, obscuring meaningful shifts ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...