Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

Digital wallets, social commerce and AI recommendations are changing how children learn money before many fully understand ...

In 2024, a tech bro predicted that “AI girlfriends” would create a $1 billion business — and it seems that youth are busy ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...

As Gen Alpha grows up with high emotional awareness, concerns are rising about their resilience to typical childhood discomforts. We explore if constant emotional scrutiny is affecting their ability ...

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha. Although this cohort, born between 2010 and 2024, is still too ...

Gen Alpha is rising as the most influential new household decision maker, in large part because of the impact they have on what, when and how their parents buy. Gen Alpha (those born 2010-2024) wield ...

Forbes contributors publish independent expert analyses and insights. Sarah Boyd writes about fashion, beauty and influencers. Beauty brands are constantly evolving to market to the next generation of ...

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. Subscribe to our newsletter for ...