As nutrition becomes more important, companies will need to rethink their messaging on what actually makes their products ...

Consumers want functional food. If nothing else is certain, that is. In many areas, from coffee to bread to plant-based protein to non-alcoholic drinks, consumers want food that can provide functional ...

Love it or loathe it, the Make America Healthy Again movement has reignited the food as medicine philosophy and with it the demand for increasingly sophisticated functional ingredients. For start-ups, ...

CHICAGO — The embrace of “food as medicine” is growing, with marketers exploring the use of health claims and “functional suggestions” that speak to consumers who are pursuing holistic health. For ...

Consumers are prioritizing wellness through everyday foods and drinks – ADM’s latest insights show how sensory cues like flavor and color are shaping the next wave of functional innovation Flavor and ...

In our highly stressed-out age, functional food can be a way to ease the load. But where do we look for stress relief, and what foods do we consume? Gen Z are “the most diverse, best-educated and most ...

M&S ‘Brain Food’ range of fortified products launched in January. Credit: Marks and Spencer Do functional foods specifically targeted at brain or cognitive health deliver the benefits they claim and ...

The Food and Drug Administration (FDA) has clarified the conditions under which producers of so-called functional food products can make basic health claims on their packaging without seeking the ...

Is the snack aisle the new skin care store? From cookie dough with adaptogens to chips with marine collagen and protein bars with nootropics, the lines between the beauty and food and beverage ...