According to Trade Show Advisor, exhibitors have just 3 seconds to attract the attention of attendees passing their booth. And that attention is vital. It could mean the loss of a sale or the ...

As the trade show industry continues its return to in-person and exhibiting companies look forward to re-emerging at live events next year, some organizations may be taking a hard look at their ...

The company’s vision for the future is to promote an exhibition economy that allows modular booths to be reused endlessly while minimising environmental impact and maximising design creativity. Tianyu ...

With trade shows significantly regaining attendance each year since the pandemic, the competition for attention on the show floor has been bigger than ever. Showing up is simply not enough. Exhibitors ...

For more than 50% of CMOs and marketing directors, space and location on the exhibit floor are most important in maximizing ROI. And that makes perfect sense. With an accessible location and a major ...

Many virtual exhibit booths can be customized and branded to mirror an in-person display. But the question is whether the experience of interacting with the exhibit really delivers value. More than a ...