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This as-told-to essay is based on a conversation with Myra Deshmukh, the 39-year-old founder of Leadership Lab and a former Amazon employee living in Montclair, New Jersey. It has been edited for ...

How much of your time do you spend writing, replying to, and second-guessing emails? Scott Stein works with leaders and staff to implement fast-track strategies that improve results. He is the author ...

Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...

Writing a subject line that will inspire receivers to open an email can be a big challenge for professional communicators, especially if the same message is going out to a large number of people.