When adding text-based links within a webpage, carefully choose which words to hyperlink. The general rule of thumb is to always link keywords. Linking keywords will: help improve search engine ...

Text descriptions are also known as alt text, or alternative text. We call them 'text descriptions' as for many audiences, text descriptions are not an alternative. They describe the content and ...

When you add hyperlinks to a document, make sure the visible link text is descriptive and meaningful. Ideally, the link text should make sense out of context. For example, avoid “click here” in favor ...