Demand Gen campaigns have high visibility across YouTube, Discover, and Gmail. However, they pose a key challenge: the “attribution illusion.” You’ll often question whether reported conversions in the ...

Google is moving Display campaigns into Demand Gen, changing how advertisers manage GDN inventory, exclusions, reporting, and ...

And that’s all before lunch. Once, the path between intent and conversion was nearly a straight line. Now, in our new attention economy, constant advertising noise makes buying decisions much more ...

Google Ads launches "Ads Decoded" podcast to provide insights on platform updates to advertisers. Demand Gen adds shoppable CTV, attributed brand searches, and travel feeds to help advertisers reach ...

Which content formats do you plan to invest more in through 2026? How would you describe your current ability to measure campaign attribution and influence? What best describes your current approach ...