When marketing strategy is developed, the question of how to stitch together imagination and data surfaces. The framework chosen to build an executable marketing strategy is not always obvious at the ...

For decades, the choice has been among relational databases from a variety of vendors, but that era is ending, argues Neo Technology CEO Emil Eifrem. Relational databases are no longer the default ...

Does the value of data for marketers ebb and flow or is it constant, best measured against a specific undertaking? Should we consider third-party data bloodied and conclusively on the ropes, or ...

Gurjeet Singh is the co-founder and CEO of data analytics company Ayasdi. He earned his Ph.D. from Stanford in computational mathematics, and prior to founding Ayasdi, he worked at Texas Instruments ...

The digital marketing landscape is evolving at a breakneck pace, and 2025 is already shaping up to be a landmark year for content creators and brands alike. As competition intensifies across ...

Jack Wallen walks you through the steps of adding new shapes to Tableau to help improve and customize your data visualizations with the platform. Tableau is one of the most widely-used data ...