Zappi: Younger, higher-income diners increasingly view fast food as part of a lifestyle. Nearly half of U.S. consumers (48%) say $5 to $8 is the sweet spot for a fast food meal. One-third of those ...

Consumers aren’t abandoning processed foods – they’re reevaluating how they fit into meals, creating new opportunities for brands to reposition products alongside more nutritious choices.

Nearly eight in 10 consumers worry about contamination or spoilage of convenience foodservice offerings. Eighty-five percent of respondents say they wouldn't buy sushi from a gas station or ...

Ultra-processed foods have received a barrage of bad press in recent years, resulting in a sharp decline in consumer acceptance. But ultra-processing methods are going nowhere fast. So, what can the ...

After years of skepticism around the taste and texture of plant-based foods, consumer sentiment around alternative meat and dairy is shifting meaningfully. The percentage of shoppers concerned about ...

Consumers’ confidence in the safety of their food and the way they judge potential hazards are central to public health and market functioning. Trust is shaped by the perceived credibility of ...

One of the key controversies around ultra-processed foods (UPFs) is their alleged hyperpalatability – in other words, how easy and pleasurable they are to eat. This, according to the argument, means ...

“Consumers across all five regions predominantly perceive the greatest benefits from innovations in ‘Digital Communication,’ followed by ‘Food and Nutrition,’ ‘Household Appliances,’ and ‘Computer ...

Brand perception is increasingly central to how consumers decide which products and services to trust and purchase. As the digital landscape evolves, people rely on both conscious and subconscious ...